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Brand Tracking: How to Measure Your Brand Health
Brand tracking is an invaluable tool for keeping tabs on the health of your brand. It helps you identify areas where your brand is struggling, as well as those where it’s outperforming expectations....
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Corporate Rebranding Dos & Don’ts
Corporate rebranding is a high-risk, high-reward endeavor. Completely overhauling identity of an enterprise business isn’t for the faint of heart. But when done right, the risks involved can be...
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Healthcare Marketing: The Key to Improving Patient Engagement
Healthcare marketing is more important than ever. Increased marketplace competition, industry standards centered on patient satisfaction, and a wealth of online resources mean that patients are...
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The Power of Branding in Private Equity Deals
When it comes to private equity, branding is essential. It’s also often overlooked by private equity firms. A company’s brand is its most valuable asset. Which means branding can make or break the...
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Logos Are Overrated: The Future of Brand Identity
Brand identity these days isn’t what is used to be. Once the cornerstone of a company’s brand, the modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual...
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Why Brands Fail (And How to Do the Opposite)
There are all sorts of reasons why brand fail. New Coke, MySpace, Blackberry, Blockbuster—the road to branding success is littered with the corpses of literally thousands of brands that just couldn’t...
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4 Signs Your Brand Is Losing Focus
Brand focus is key to the success of any business. But losing brand focus is easier than you think. One minute your brand is laser-focused on solving your most valuable customer’s most important...
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5 Ways to Recession-Proof Your Brand
Recession-proofing your brand isn’t a luxury; it’s a necessity. Think of it like your yearly physical or regular oil change. Unfortunately, like death and taxes, recessions are inevitable. And you...
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Brand Research: 5 Steps to Avoid a Branding Disaster
Sure, brand research isn’t the sexiest part of the branding process. But brand research is the only way to mitigate the significant risks that come with any branding or rebranding project. What’s more,...
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The Surprising Power of Internal Brand Research
Internal brand research is key to the success of any branding or rebranding project. It’s the only way to truly understand how internal stakeholders—including your team, your leadership, and your...
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